Overview
Straight A Uniforms :
APAM was asked if there was any more advertisement space on the static poster space on the walking backpack billboard . We didn't have any space left. We included them in our Digital Advertisement on our Led screen with a QR CODE!
To help Straight A Uniforms raise awareness about their "BACK TO SCHOOL Promotion : BUY 5 ITEMS GET 1 POLO FREE! We utilized our *New Sleek Unique Video/ Led Backpack Billboard advertisement! The Backpack Billboard allowed Straight A Uniforms to have a walking Digital advertisement for all to see throughout the blocks of the festival!
Goal
Our Goal was to : Help Straight A Uniforms raise awareness about their "BACK TO SCHOOL Promotion : BUY 5 ITEMS GET 1 POLO FREE and encourage the festivals attendees to watch our clients digital advertisement and let them know that the store is opening up AUG 2nd, and that they are located downtown on 26 N. 6th st between Hamilton and Linden Streets.
Iit was also important that our team be able to move freely throughout the indoor and outdoor venue as we promoted out clients digital advertisement in front of the festivals attendees.
Campaign
2019 Blues, Brews, & Barbeque Festival (7/31/21)
Between the blocks of 9th St -5th St on Hamilton Streets
Results
We successfully got 80 unique QR Code scans for our client Straight A Uniforms Digital AD from the Attendees of the festival. Their ad ran 300 times in this 5hr campaign. The Campaign route was on Hamilton St . between 9th St-5th.
Straight A Uniforms saw a 90 % increase in traffic to their Google My Business Page
Source: Owner - Megan Colon