Island Bay Caribbean Grill Restaurant : 2021 Blues, Brews, & Barbecue Festival

Overview
Island Bay Caribbean Grill came to us about doing some Advertisement for their Eatery . We told them that there was an upcoming Outdoor Music Festival called Blues, Brews, & Barbecue. Our client expressed much interest in this opportunity. He wanted to get in front of as many people as possible to promote his restaurant! He primarily want to Advertise their Lunch Special "$7 Rice Bowl Drink Included, Weekdays 11AM-3PM . Island Bay Grill Caribbean Restaurant is located at 231 Tilghman St. Allentown, Pa 18102, 610 776-4001

To help Island Bay Grill Caribbean Grill raise awareness about this initiative at the Blues, Brews, & Barbecue Outdoor Music Festival we utilized our "New Sleek Unique Video/Led Backpack Billboard advertisement. This Video/Led Backpack Billboard allowed Island Bay Caribbean Grill to a walking advertisement throughout the five blocks of the Festival. We also greeted the festivals attendees and encouraged them to scan my clients QR Code on our static poster to download their menu!
 
Goal
To help Island Bay Caribbean Grill raise awareness about their Lunch Special "$7 Rice Bowl Drink Included, Weekdays 11AM-3PM . And to let them know that my clients- Island Bay Grill Caribbean Restaurant is located at 231 Tilghman St. Allentown, Pa 18102, 610 776-4001

Our team welcomed the festivals attendees and encouraged them to scan my clients QR Code on our static poster to download their menu, and watch their digital ad on our LED screen


 
Campaign
Island Bay Caribbean Grill Restaurant : 2021 Blues, Brews, & Barbeque Festival

Date: 7/31/21

5hr Campaign

9th Street - 5th Street on Hamilton St.


 
Results
We successfully had 70 Qr Code scans from the festivals attendees. Along with many conversations about where the restaurant is located at.
There was 10,000 people in attendance at the 2021 Blues, Brews, & Barbecue Festival

We moved freely throughout the festival with our Video/Led Backpack Billboards

Source: Owner-Operator Bobby
Island Bay Caribbean Grill Restaurant saw a 70% increase in traffic to their Google My Business Page
20% increase in Traffic during lunch time hours and numerous people came in and said, that THey saw his advertisement on our Video/Led Backpack Billboard at the festival